Medical practitioners have incredibly demanding jobs, tirelessly dedicating themselves to their patients around the clock. Despite their best efforts, they receive both gratitude from patients’ families and inevitable criticism. Over time, this has given rise to a bittersweet phrase among them—both self-deprecating and laced with irony

— It’s all my fault as a way to express their helplessness.

This logo is designed for the General Surgery Department at Changhua Christian Hospital in Taiwan. Inspired by their daily experiences and stories, we have transformed this ironic yet iconic catchphrase into a visual symbol, incorporating it into their everyday products.